As a vibrant inner city area, the corporate documents and plans we create for Prospect have an abundance of colour and movement to convey that energy. The Prospect Lifestyle Precinct logo design is an abstract representation of the Prospect Oval and surrounding area. To show the connectivity between the main roads and the oval we created a simple monogram using the acronym PLP and represented it through the use of bright colours and linework. The branding was supported with a Brand Style Guide for the project.