The City of Holdfast Bay wanted to pilot a campaign during the 2019 Tour Down Under involving local coffee shops in the council area to attract bike enthusiasts and further business. The coffee shops would offer the riders free use of bike locks while having a coffee at the location. We started with branding the campaign and then applying the campaign identity to postcards, window decals, bike locks and ground graphics. The result was a colourful and inviting branding with clear identity of involvement.