A client with an international following, the founder of Baleen was asked to present at the United Nations General Assembly. Baleen offers filtration technology for water recycling and the Baleen Filter is an adaption of the natural technique used by filter-feeding whales. We refreshed the brand and website and designed print material to take to the Assembly using images of whales in their natural habitat and other sea creatures in a pristine marine environment to reflect the company’s objective to end marine pollution.